Sony has has allways been at the forefront of TV technology. Today the company went even further by introducing the first ever 240Hz LCD TV and the world’s thinnest TV.

Hold your breath until December (in the US), because that’s when Sony’s 240Hz LCD TVs will be available to the public. Currently LCD TVs are topping out at 120Hz for consumers, and that’s already a significant improvement in speed over the standard 50-60Hz of normal (for want of a better term) LCD TVs.

The new 240Hz technology promises to provide the smoothest, most lifelike and finest movement ever from an LCD TV and will be great for Playstation 3 gamers playing the latest games. We’re still a little concerned about 240Hz with movies though. As it is 120Hz makes TV and movies look a little crazy.

The 240Hz technology will be available in the KDL-46W1 and KDL-40W1 that boasts full-HD, 3,000:1 contrast ratio, BRAVIA Engine 2 and 24p support.