Playstation Launch Latin American Sales Campaign
Posted by Alex | Filed under: PlaystationPlaystation recently announced that they will soon begin a sales push of their consoles in Latin America starting with Chile, Argentina and Colombia
Ian Jackson says: “the significance of the Latin America market is huge. Obviously from a population standpoint I don’t think it’s a big secret that this is a huge opportunity. We will put a number of resources in place to cater to that market.”
He added: “Just based on the sheer size of [Latin America],” he added, “the number of countries there and the size of the population, long-term it has a very good opportunity to be bigger for SCEA than the Canadian market was.”
- Friday February 20, 2009, 3:12 pm
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